P&G, FIM Micro Array & Commercialisation

With so much focus on P&G in the latest Broker Presentation, a brief trip down memory lane to re-visit some crucial items will remind all Shareholders that when multiple products start to hit the shelves, OBJ will begin ramping up to generate Substantial Revenues.  In Monday's presentation OBJ Management also advised that they expect P&G in April to extent the PDA which covers all Work Plans - by a further 5 years:

'Expected extension of the PDA for P&G for a further five years to be executed in April.' This is a huge achievement with at least 12 Work Plans currently!  Let's step back in time for a moment to remember how we got here:

2010
FIM TECHNOLOGY PLATFORM EXPANDS MARKET REACH

http://www.asx.com.au/asxpdf/20100513/pdf/31q9yj7znklnqw.pdf


SHAREHOLDER UPDATE

http://www.asx.com.au/asxpdf/20100809/pdf/31rsksllb2shrr.pdf


STRATEGIC ALLIANCE WITH GLOBAL FMCG COMPANY

http://www.asx.com.au/asxpdf/20100928/pdf/31srm60drgtt35.pdf


2011
GLOBAL FMCG COMPANY TO SECURE ACCESS RIGHTS FOR BEAUTY CARE http://www.asx.com.au/asxpdf/20111025/pdf/42203xm3t537q3.pdf


2012
PROCTER & GAMBLE ENTERS JOINT DEVELOPMENT AGREEMENT

http://www.asx.com.au/asxpdf/20120518/pdf/426c03z9ck28dm.pdf


PROCTER & GAMBLE PROGRESSES TO CLINICAL TRIALS

http://www.asx.com.au/asxpdf/20121206/pdf/42bs4xstbtq77v.pdf


2014
P&G SIGNS MULTI PRODUCT PDA INCORPORATING FIRST PRODUCT LICENCE

http://www.asx.com.au/asxpdf/20140428/pdf/42p6pc8kcvnv42.pdf


P&G LAUNCHES FIRST PRODUCT INCORPORATING OBJ TECHNOLOGY http://www.asx.com.au/asxpdf/20140930/pdf/42skfghdhftybh.pdf


P&G SECURES ACCESS FOR BODYGUARD EVALUATION

http://www.asx.com.au/asxpdf/20141216/pdf/42vhy9xljdjqwj.pdf


PROCTER &GAMBLE EXTENDS PDA SCOPE

http://www.asx.com.au/asxpdf/20141219/pdf/42vlsvnlc3x1tz.pdf


2015
SK-II SUCCESS & FORWARD PLANNING

http://www.asx.com.au/asxpdf/20150429/pdf/42y5xp4ftnxnn0.pdf


2016
BODYGUARD RESULTS

http://www.asx.com.au/asxpdf/20160223/pdf/43588pwfhn1v6p.pdf


PRESENTATION



http://www.asx.com.au/asxpdf/20160307/pdf/435mnq5t50pdxh.pdf



The above is a timeline for P&G's involvement only, and does not include any of the other Conglomerates, where some have been collaborating for over 10 years now and also look ready to move.

Perhaps some coopetition will surface over the coming months via the likes of Coty/P&G/GSK/Pfizer/Nestle/L'Oreal/Brooks/Reckitt Benckiser/Novatris/Unilever - to share the advertising spend with a strategic and choreographed launch of a successful, new and Innovative approach to Transdermal Delivery?

We know these partnerships take time wherever new Technology is involved and we are finally at the beginning of the wonderful Commercialisation phase after many laboured years of R&D and Product Development.  Now that we have empirical proof that our Technology is a goer, the future indeed does look very bright.  So bright in fact that I am going to need a new pair of sunnies .