With so much focus on P&G in the latest Broker Presentation, a brief trip down memory lane to re-visit some crucial items will remind all Shareholders that when multiple products start to hit the shelves, OBJ will begin ramping up to generate Substantial Revenues. In Monday's presentation OBJ Management also advised that they expect P&G in April to extent the PDA which covers all Work Plans - by a further 5 years:
'Expected extension of the PDA for P&G for a further five years to be executed in April.' This is a huge achievement with at least 12 Work Plans currently! Let's step back in time for a moment to remember how we got here:
2010
FIM TECHNOLOGY PLATFORM EXPANDS MARKET REACH
http://www.asx.com.au/asxpdf/20100513/pdf/31q9yj7znklnqw.pdf
SHAREHOLDER UPDATE
http://www.asx.com.au/asxpdf/20100809/pdf/31rsksllb2shrr.pdf
STRATEGIC ALLIANCE WITH GLOBAL FMCG COMPANY
http://www.asx.com.au/asxpdf/20100928/pdf/31srm60drgtt35.pdf
2011
GLOBAL FMCG COMPANY TO SECURE ACCESS RIGHTS FOR BEAUTY CARE http://www.asx.com.au/asxpdf/20111025/pdf/42203xm3t537q3.pdf
2012
PROCTER & GAMBLE ENTERS JOINT DEVELOPMENT AGREEMENT
http://www.asx.com.au/asxpdf/20120518/pdf/426c03z9ck28dm.pdf
PROCTER & GAMBLE PROGRESSES TO CLINICAL TRIALS
http://www.asx.com.au/asxpdf/20121206/pdf/42bs4xstbtq77v.pdf
2014
P&G SIGNS MULTI PRODUCT PDA INCORPORATING FIRST PRODUCT LICENCE
http://www.asx.com.au/asxpdf/20140428/pdf/42p6pc8kcvnv42.pdf
P&G LAUNCHES FIRST PRODUCT INCORPORATING OBJ TECHNOLOGY http://www.asx.com.au/asxpdf/20140930/pdf/42skfghdhftybh.pdf
P&G SECURES ACCESS FOR BODYGUARD EVALUATION
http://www.asx.com.au/asxpdf/20141216/pdf/42vhy9xljdjqwj.pdf
PROCTER &GAMBLE EXTENDS PDA SCOPE
http://www.asx.com.au/asxpdf/20141219/pdf/42vlsvnlc3x1tz.pdf
2015
SK-II SUCCESS & FORWARD PLANNING
http://www.asx.com.au/asxpdf/20150429/pdf/42y5xp4ftnxnn0.pdf
2016
BODYGUARD RESULTS
http://www.asx.com.au/asxpdf/20160223/pdf/43588pwfhn1v6p.pdf
PRESENTATION
http://www.asx.com.au/asxpdf/20160307/pdf/435mnq5t50pdxh.pdf
The above is a timeline for P&G's involvement only, and does not include any of the other Conglomerates, where some have been collaborating for over 10 years now and also look ready to move.
Perhaps some coopetition will surface over the coming months via the likes of Coty/P&G/GSK/Pfizer/Nestle/L'Oreal/Brooks/Reckitt Benckiser/Novatris/Unilever - to share the advertising spend with a strategic and choreographed launch of a successful, new and Innovative approach to Transdermal Delivery?
We know these partnerships take time wherever new Technology is involved and we are finally at the beginning of the wonderful Commercialisation phase after many laboured years of R&D and Product Development. Now that we have empirical proof that our Technology is a goer, the future indeed does look very bright. So bright in fact that I am going to need a new pair of sunnies .
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