Yes I agree PMan. For OBJ its all about the licensing of the applicator. If the mobile personalisation application helps deliver more applicator sales then that's more revenue for OBJ. Unlike one or two posters I don't think it's the holy grail for OBJ, just another driver for revenue. Remains to be seen how well this personalisation app idea is taken up by customers. I still think many people in this area of cosmetics prefer the human interaction aspect.
OBJ Price at posting:
6.1¢ Sentiment: None Disclosure: Held
(20min delay)