I came across this linkedin post by Steven Schapera from a...

I came across this linkedin post by Steven Schapera from a couple of weeks back, which tweaked my interest, particularly the 'breakthrough tech' bit.
Steven Schapera, Founder and Chairman at BECCA Holdings
Sometime this year our new venture 'London Labs. Skincare For Hair' will be releasing a CLINICALLY PROVEN product that reverses male pattern baldness in 6 months. To say it is breakthrough tech is an understatement. Hold on tight! www.thelondonlabs.com

NO idea what this could be, but perhaps an OBJ link in applying whatever this amazing new product is to penetrate further into the scalp?
Worth remembering the 2018 AGM presentation mentioned

•New scalp care applicator developed & under review

Pure speculation, though food for thought given hair care is one of the areas Schapera has highlighted as a focus for OBJ and there's been a bit of talk about going it alone (with LondonLabs??).
LondonLabs is the company he founded after selling Becca.

This is Jeff Edwards' patent for delivery of hair care products, FYI

https://patents.google.com/patent/WO2011146977A1/en