P&G testing hair analysis app, page-16

Just a little snippit on Schapera's London Labs, who we may or not may not be in bed with on hair/scalp care.
Seems they've appointed a fairly high-profile PR company to get the word out and planning expansion later this year

https://www.fashioninsight.co.uk/news/london-labs-appoints-aisle-8/


London Labs appoints Aisle 8

• News
• 14 Feb 2019
• Beauty

Aisle 8, the communications agency founded by Lauren Stevenson & Virginia Norris, has been appointed to handle the PR and communications for expert hair care brand, London Labs. Following the successful sale of the company he founded, BECCA Cosmetics, to Estée Lauder in 2016, Steven Schapera has partnered with Defaf Alamri in founding an exciting new concept: London Labs, Skincare for Hair. The brand successfully merges skincare science with haircare and a definitive “no makeup look” for hair. Following the brand’s launch 18 months ago, London Labs is stocked in key retailers – such as Liberty London, La Bon Marche, Urban Outfitters US (online) and KaDeWe – with plans for further expansion later on this year.