I came across this too @Catstar here is a link to go through the app, it's not a bad start if you ask me.
https://www.haircode.com/
Can't tell at this point if we have a play in it. Does look a lot like what we are offering however.
Remembering that Olay Skin Advisor has also no definitive connection yet as well, this is just the beginning of personalisation and I would imagine that some of what they will learn from Future X and our tech (now that everyone is accepting that Future X is part of the OBJ journey) will be migrated across to other brands in my opinion. It's early days!
Some pics below of OBJ related announcements in the last 6 months that outline Haircare.
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P&G testing hair analysis app, page-2
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