The January update already confirmed that Personalisation is with P&G. They've been working on this for over 12 months. Special already teams established and $$mof dollars involved. That's why I think this is the ultimate quarterback (tom Brady) platform for all devices.
Formal agreements will be concluded by 3rd quarter ie 31 March 2017. Most likely any day now till then. This is very bullish development which has been intimated for some time.
P&G, page-6
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