I was not so sure about OPTE until seeing this. Analyze, diagnose, and application, all in one system. That is exactly what OBJ's dermaporation/personalisation is all about. Tie this to Tech II, and with the promise of "Royalties" coming soon, seems pretty clear to me. I still have a feeling that the first versions of this we will see (either SK-II or Olay) will be at the counter, rather than to buy and take home. We will see.
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P&G's Personalisation Trajectory, page-9
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