Interesting to see they are becoming more responsive to customer feedback/demands. Going back to previous posts, yes it is true for the CEO they did not bring in an agricultural specialist they brought in a retail/brand specialist. Why ? Well in my opinion this is where the real value in the company is and the success or otherwise of this area is what will determine the future of company. Currently the retail/branded products represents @75% of existing revenues. If they are successful this segment should grow to over 90% of revenue over the next 3 years, even if the yield in farmed products picks up meaningfully.
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