The company hires highly qualified people to implement the directional strategies the business is pursuing. These people know what there doing, the results being acheived are testament to that.
To help you out on the product marketing question.... companies target market their products to a specific audience. Other companies can't cover all the bases, it just to big. That leaves the door open for new entrants with a great product to grab a market share and flourish.
Here's an easy example for you.... the car industry. Thousands of makes and models. All get from A to B, yet they all get there in a different way and by doing it differently than another make or models. It's the same in any business, service a niche segement by giving the consumer exactly what they need to accomplish there goals, and you'll succeed.
Isxf is servicing a specific market segement = the company grows its merchant and customer base because it filing a gap in the market.
Don't even concern yourself about other companies you keep quoting, that a given they'll be similar businesses. There plenty of room for everybody to flourish.
Isxf are succeeding and will continue to grow. Imo over the next 6 months we'll all see the traction of the last 12 months efforts of implementing new services to the market really kick in, all confirmed by the quarterly financials of course. The excellent results that are headed shareholders way won't be a surprise to me.
Have a great Sunday. Cheers
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SP1 Price at posting:
$1.07 Sentiment: Hold Disclosure: Held
