You don't think this has already been factor into the current MC??? Whether dementia patients are being cared at home or nursing home, the potential market is still only $20M in Australia with 400K users and highly doubtful the elderly at home or nursing home who can verbalise this pain will fork out $60 per year. PCK need big uptake oversea which has been very low in the UK, Singapore and NZ to date since they've expanded to those market for nearly 1 year.
