Playing with some numbers for the Australian launch of PainChek infant app before the end of this year...
PD: 1% of global market for infants is more than $300M ARR
Australian population as a % of global population is 0.33%
Size of Australian infant app market is $1M
Say 10% market penetration - $100,000 ARR.
Definitely need to launch into larger markets for infant app to kickstart revenue.
PainChek General Discussion, page-20330
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