Hi All, my first post here so first off want to thank all the regulars - your analysis and insight is greatly appreciated. Doing a good job of staying grounded too which is hard given what’s to come. I’m coming up to 3 years holding and couldn’t be happier with the progress so far and what’s on the horizon.
Wanted to throw out a potential channel opportunity for the kids app which could be through advertising or even integration - “The Wonder Weeks.” I have no affiliation but have two kids under 3 so have used this a lot.
The app tracks your baby’s development over the first 20 months (notice alignment of age for the first children’s app), flagging developmental milestones that are age-based and often mean your baby is “fussier” than normal. Not sleeping as well, irritable etc - could be from teething or just cognitive development.
This is so accurate at predicting these fussy phases (or leaps as they call it) that you can (and we have) book holidays around them. Don’t want to be in a resort with your baby cracking it right?
Now imagine if when your baby went into a leap you had the option of using painchek just to make sure your baby is crying from the leap and isn’t in pain? FYI there’s a free version plus a paid version for $4.50. It’s #1 for health and fitness on the apple App Store.
I reckon some kind of collaboration would be a shrewd move and I think right up PD’s alley given previous form. GC perhaps you might be able to share with him given that line of communication is open?Interested in other’s thoughts.
From their website:
“Think of it as a portable, at-a-glance version of the leap chart in The Wonder Weeks®. Where the book describes in-depth and easy-to-understand terms the incredible developmental changes that all babies go through, the app is the perfect companion element to track your baby’s mental development (during the first 20 months).”
Source: https://www.thewonderweeks.com/about-the-wonder-week-app/
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