A few links to those interested in looking into the SaaS company...

A few links to those interested in looking into the SaaS company type:

https://www.chargify.com/blog/the-stages-of-a-saas-company/
Shows that we're in the growth phase and need to be focusing on:

• Seeking Series A funding
• Aggressively acquiring customers
• Hiring executives
• Scaling improvements on the back-end
• Gaining a deeper understanding of A/B testing and conversion optimization**
• Have an established, repeatable sales process
• Ensuring your product, marketing and sales teams are aligned

https://www.chargebee.com/blog/why-saas-companies-fail/
The key issues threats to a SaaS company are:
Lack of market - not applicable in this instance
Strength of business model - not applicable in this instance
Higher churn than growth - can't beat a zero churn
First to market v fast to market - PCK is both
Frustrating to use - the testimonies to date (inc. the children app mentioned in the video) seems to be a welcome addition; even at the trial stage
Poor Management - PCK has PD

Having reviewed just the above, let alone the price movements today, I'm even more comfortable holding this LT.