Lol come on guys and gals! Stop with the impatience. You need a...

Lol come on guys and gals! Stop with the impatience.

You need a password to access the app correct? Can you set up an account? No. Therefore the only current users of the app would be DSA (logically).
Have we been told that DSA will be using the app initially? Yes.
Have we been told when the app will be launched? Yes (at the conference)

The app is not usable by the open public yet so of course they can't go around advertising its availability yet..

Top down approach means that it won't just be released to the public and hopefully make some sales! It involves re-education of an entire sector of the population about a better and smarter way of doing things. I think it was Umitrader who posted "sales will probably start slow but will then grow exponentially".

And remember, this is going to be a GLOBAL product.. and there's more products to come.