free WP to WP can be accompanied by advertising.
If you want the paid version using short haul voip, check the box, pay the land line flag fee, and maybe the advertisement will be pulled from your screen. (assuming they implement this option)
So there can be revenue stream, based on downloads who may use the free wp to wp.
This can be a large percentage of downloads.
IF WP offers its traditional short haul voip at a pay service, and the free VOip as an advertiser pays service.
SO big download numbers are also important, as there can be strategies to convert them into revenue streams.
How many using the free service, would tick the box, to try the enhanced short haul voip ?
Panic Selling?, page-103
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