Mobile Embrace Partners with M1 Singapore Mobile Embrace Limited...

Mobile Embrace Partners with M1 Singapore Mobile Embrace Limited (ASX: MBE), a mobile payments and mobile marketing company, announced today it will partner with M1 Limited (M1), to provide Direct Carrier Billing for M1 postpaid customers in Singapore. Mobile Embrace will bring M1 customers mobile-optimized digital products and services, and the ability to pay with direct carrier billing, an easy and secure mobile payment channel. Customer acquisition, management and billing will be facilitated by Mobile Embrace’s digital distribution network -- through its Media Trading Desk that buys and manages mobile advertising in real time -- and Mobile Embrace’s Customer Management platform that integrates mobile billing with digital products and services. “This is Mobile Embrace’s second m-payments telecommunications carrier partnership to date in Singapore and gives us additional reach and access to the Singaporean market”, said Neil Wiles, Managing Director and Co-Founder Mobile Embrace Limited. “This partnership is another step in our measured South East Asian expansion.”