Well there's an announcement from left field we weren't...

Well there's an announcement from left field we weren't expecting. Such strategic partnerships with NFP's is not only a bonus to marketing it also adds credibility to the associations Stirling has built. Globally this relationship will help open doors, and importantly bring Stirling's products to the consumer with is gold in marketing affiliations. All adding further cash into the till.
The $'s spent in this partnership get better revenue flow results than putting some adds in a paper. They are like the great value achieved in getting free editorial in the print media, except in such a strategic relationship, STI can use and will use, it EVERY day.
Well done guys.