Pass the Parcel & then the music stops---Who is left holding the baby?

I'd like to say that I support the idea of a business that offers nutritious, healthy food options to the masses at reasonable prices. Heaven knows our communities need it. If I find one that I think is well managed and has a sustainable business model then I will not only support it as a customer, but also as a shareholder.

However, Haronga, that is an eloquent and factual post! Nothing that anyone can argue with. Hopefully it does not get modified or deleted (after being reported by followers of this stock whose interests are purely self-serving), because it needs to stay as a source of truth when OLI's own ASX / press releases and the investor section of the ORF website only serve to obfuscate matters.

To reinforce the sentiment of your words, the only additional comments I would make are regarding the key staff that have ALSO left the business PRIOR to the appointment of Mr Madigan, whilst the company was under the custodianship of it's major shareholder...

- Head of Supply Chain
- Financial Controller
- Chief HR Officer
- Head of Marketing
- Head of Ops
- Administration Manager
- Chief Dietician

So, with the exception of I.T., the leaders of all the key functions of the business jumped out within the space of six months. Surely not coincidence? These people would have intimate knowledge of the health of the business. One can speculate as to the reasons, however the stock price history, financial statements, and string of profit downgrades paint a picture of what is more-than-likely happening behind-the-scenes anyway.

This is factual information. Not "negative-nancy comments". Not slander. I purely want to inform people that may be watching this stock and are undecided. People should do their own research... and by all means if people want to support this business on principle then I won't dissuade them. My view is that further investment is "pouring good money after bad", but again... it is purely my own view.

If this business was serious about the health of the people... then it should shut-down, reset, and re-launch with a sustainable model where the food is more than "partly" organic... where it doesn't sell wholesome pita pockets alongside potato crisps, chocolates, and banana breads... where it doesn't have exhaust-spewing trucks ferrying goods thousands of kilometres around the countryside multiple times a week to service under-performing outlets... where the retail prices are palatable for the people that tend to be the most at risk of diet-related health problems (i.e. the lower end of the income scale). But methinks the business is less about altruism and more about commercialism (and failing)... so for me it loses my interest as an investor AND a true believer.

Sorry OLI... you tried to blaze a path... but I am waiting for the next business... that learns from your mistakes... to come along.