Path To Profitability, page-7

You're welcome, whatshername

There's a lot more going on here than is obvious at first glance. That's why I asked - trying to join the dots and understand where the opportunities are for Buddy. I'm looking forward to the Parse updates. I think Parse could prove to be a much more valuable 'vertical' than is currently apparent, not just beer money revenue from the core app side of the business.

There is a real value-add opportunity here. Be interesting to see how it plays out. If Parse on Buddy becomes one of the major go-to platforms in this space - which with Facebook's official endorsement it seems to have every chance of achieving - then the end product from all that aggregated, annonymized data is worth serious money to Buddy and could prove - strategically - to be a very astute play. Ripples in a pond. Who knows where they end up?