Tradies comments made sense.
I invest in ISX because:
1. it is early days and growing in a complex but essential market sector
2. it is a quality stock with competitive advantage with it's patents - own the future.
3. I believe there is quality management executing their plan
4. I have time to wait for this to grow - 5 year horizon no issue - (doubt it will take 5)
My fear is my impatience.