PayGroup (ASX:PYG) is poised to service a new kind of growing workforce in Asia

• There are several key similarities between PayGroup (PYG) and the $17 billion giant Xero (XRO)
• Both offer similar cloud-based solutions but only PayGroup covers an employee's entire life cycle, from recruitment to separation
• It's part of the rise of Human Capital Management (HCM), which takes managing employees further than traditional Human Resources (HR) departments have
• Where Xero is largely tailored to the West, PayGroup identified that the Asian market — particularly in Southeast Asia— is yet to peak
• The region's young, highly internet-literate population is prime real estate for a software-based company embarking on a phase of rapid expansion

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