True and they will need very deep pockets
when I first invested in SW they were spending an astonishing amount on Google AdWords .....the cash burn on marketing was savage
also SW might never sway some traders from being rusted on to the likes of Commsec so really an up hill battle to entice sufficient traders onto such a brokerage at this time
As an investor in SW for more than 2 years its a long journey of burning cash -IMHO
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