It seems to be designed specifically for people interested in FIRE.
Though it looks like they're not very successful yet. They didn't even bother getting a .com.au domain name. What 'users' vs 'investors' means, I don't know, but I alone could beat the leaderboard of total 'Most Popular' stocks.
Their FAQ Says "Is Pearler CHESS-sponsored? Yes.". Superhero says the same, even though they're only 'shared-CHESS'. A Pearler user would have to confirm whether each person is issued a HIN.
Anyway, they seem to be nothing to worry about, unless their brand searches starts growing a lot in Google Trends.
Looks like they've increased a bit, but not too much (NABTrade top, Selfwealth middle, Pearler bottom).
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