Pennystock, page-3

Straight out of the Public Relations handbook the above attempt I’m afraid. The “Tease” campaign, which is designed to garner attention and build momentum into a future major event can be a powerful tool, but first a company has to have a credible identity.

The way 88’s PR strategy communicated the drilling results earlier this year showed that an intimate knowledge of the industry is very important if you are going to reach your target audience. The way the results were presented seemed to only create confusion amongst many punters, a perception that is still reflected in the current shareprice.