peopletelecom and destra corporation

There was an announcement on the ASX today about some content deal - http://asx.com.au/asxpdf/20040929/pdf/3n0ss681shmny.pdf

From what I can tell, People Telecom already have a Web hosting setup with destra(Ozhosting.com) and now have a direct link with them for data delivary of their online music store.

People Telecom and Destra commercial agreement delivers new content option to customers


SYDNEY - September 29, 2004 - People Telecom (ASX:PEO) and Destra
Limited (ASX:DES) have, today, signed an agreement to enable People
Telecom's residentially focused Swift broadband service division to
deliver a new content option to its customers.


The new service, branded Swiftmusic, allows customers to acquire and
download music 24 hours a day via an interconnect agreement with Destra.
The music download can be made from any Destra music site
(www.destramusic.com) which includes well known brands such as
JBHIFI.com.au, Sanity.com.au, Chaosmusic.com and MP3.com.au.


"This is a first in our industry. There's no doubt that it's content
that excites users," said Ryan O'Hare, People Telecom's CEO. 'We are
introducing our thousands of customers to Swiftmusic by initially
offering them Swiftmusic vouchers. These will entice customers to
evaluate the new offering which we are confident will win them over."


Destra's CEO, Domenic Carosa, said, "The incentive strategy is a unique
approach to introduce People Telecom's Swift broadband customers to the
ease, speed and cost effectiveness of downloading music from the net."


Destra has set up a link between its own network and People Telecom that
ensures music download traffic is not counted for monthly billing
purposes. This guarantees that the downloads do not count as part of a
customer's monthly download quota.


This announcement strengthens People Telecom's position in the content
arena having announced earlier this year its gaming services and, more
recently, launching its voice over internet service.


Destra's destramusic.com division is Australia's largest Digital Rights
Management (DRM) provider. Its technology is delivered through
established music retail partners. Destra continues to increase both the
number of content providers via independent labels, and retail partners.