Why would you want SP increase on marketing alone unless you...

Why would you want SP increase on marketing alone unless you were planning to sell on no price sensitive news?
They can't just pull that out of the air.
That is pump and dump stuff. The companies that try to play that "marketing" game with announcements don't usually end well for holders unless they sell on the pump..

IMO opinion if you don't have the nerve and prefer to preserve cash get out now. It could well go down. Lockitt has been calling it pretty well.

Nothing the company can do until they have the results.

PER needs:
Tox results positive
Trial results positive
Partners