Personal A2M AGM Observations, page-8

sorry, forgot to answer your Q in the middle there...

Why not extend the product range to flavoured milk, cheese and ice cream?
this is the part of HC I dislike (among other bits too)...can't share easily lots of very valuable past research, comments, analysis to answer often repeated Qs like this one..

if you wish you can scroll back to 2017-18 post pages to read up, you will find lots of discussions! Basically, A2M's strategy has been directed into being a premium nutritional company since then (2017?). They are focussing on growing the market products/segments that have high margin, long shelf life, low transport weight (water reduced/removed) and that can be supplied in increasing quantity easily, without huge increased supply costs. They are leaving the lower margin/heavier stuff like A2 UHT (and possible short shelf-life ice-cream, butter, yogurt etc) to partnerships like Freedom Foods to deliver in time.

A2 UHT has transport weight naturally and a lot of it is shipped to China, other countries etc...but it has a long shelf life etc so fits the margin/shelf life criteria for higher China revenue.

Overall, the core A2M strategic focus is to keep growing these high margin segments in their established markets + developing markets where ad $ + teams have been setup. Along the way, partnerships like Freedom Food can tag along and provide the lower margin items once brand awareness/market share has been grown. In the end, many families + biz use A2 milk to make these 'missing' products themselves..until there will be a product to buy on the shelf someday.

Lack of ice-cream/yoghurt has not affected the brand in the slightest yet...as once people switch over , they rarely, if ever switch back to A1.