Peter Nathan - insider trading

So why would you just go after Peter Nathan? Why not all who sold shares at that period? Why not the board considering the week before the sales the company released the following:

Outlook
FY21
Globally, there continues to be uncertainty resulting from COVID-19, and the potential for moderation of
economic activity. This could impact consumer behaviour in our core markets, as well as participants within
the supply chain, most notably in China.
Notwithstanding these uncertainties, overall for FY21, we anticipate continued strong revenue growth
supported by our continued investment in marketing and organisational capability.
FY21 EBITDA margin is expected to be in the order of 30% to 31% reflecting:
• Higher raw and packaging material costs partially offset by price increases
• Increase of marketing investment
• FX benefit of prior year not expected to be replicated
• 3Q20 COVID-19 benefits not replicated
FY21 Capex is currently expected to be $50 million due to our ERP investment and capital projects
supporting fresh milk processing in Australia.
Medium-term target
As previously announced, the Board considers it appropriate that the Company target an EBITDA margin in
the order of 30% in the medium-term. This assumes the market performance and mix of our products
remains broadly consistent and the competitive environment evolves as anticipated. We will keep the
balance between growth and investment under constant review.

The FY20 annual report has some pearlers.
Comprehensive research in 2019 has given us a deep understanding of our customers and sales channels.....all of a sudden though, it has become opaque.