Anything that starts out as a hate campaign, is doomed.
Poor old Rudd has the lack of Relevance Disease.
The info is wildly out of date. The information revolution and Covid have laid hammer blows on the newspaper industry.
I left my position there in the mid 1990s when Rupert was in his prime. I worked on there in other roles for a couple more years finally leaving summer 96/97.
News is a business to make money (hardly a surprise) Our opposition Fairfax wanted to have a fiddle with the lefty side and opinion coaching.
I will be interested in how this story develops. What could a RC do in a multi-national business that won't be outsmarted by the charcoal grey suits in Sydney?
Certainly News did run anti Rudd stories defies belief that Rupert was behind it. More like smarty pants Q'lander wanting to be noticed in circulation department.
If NYC was behind it the yarn would have been pushed in NSW and Vic It wasn't so total bulltish.