Already mentioned by fellow posters recently but it would be a big plus if NF is successful
Alexiflam NF – testing done and searching for licensing deals
Alexiflam NF is the company’s chemistry for application to Flame Retardant Cotton.
With this market cUS $15-200m in the US alone, there could be a significant opportunity for the company to displace the incumbent producer, Proban (owned by Solvay).
Nonetheless, attacking market share can be time consuming, costly and damaging for profitability and the growing brand. Management pleasingly noted that they have been in deep negotiations with three
potential licensors of the product. We like the licensing approach as it:•Provides a faster source of revenue;
• Leverage off licensors existing customer base, expanding take up and leverages off the brand
of the licensor;
• Avoids the cost of market disruption in a fight to take share; and
• Has a more positive impact on cash flows than own product roll
-out.
These have now passed the Industrial Laundering tests, which means the Alexiflam NF
chemistry will remain on a garment for 100+ washes, at 65c degrees and with industrial detergents. This is far in excess of a normal household requirement and feedback with the three customers has been
exceptionally positive. Management had previously guided to a H118 roll-out, and this appears to
be on track.
I assume H118 is first half of 2018!
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