WFL (ASX) PG Connect and Develop

Thought I'd share some background on other companies that have partnered with P&G under the connect and develop program.

Product : Olay Regenerist®
P&G Skin Care was looking for anti-wrinkling technology. Meanwhile, a small French Company, Sederma, was working with a new peptide to repair wounds and burns, that also showed great promise with wrinkles.
A partnership quickly developed. Both companies worked hand-in-hand testing Sederma’s peptide and blending it with our own proven ingredients, resulting in the creation of the blockbuster product, Olay Regenerist.
“By combining our own expertise with experts from around the globe, we can create absolute breakthroughs for the consumer.”

Sederma

About Sederma;
Sederma is a world leader in the field of active ingredients intended for the Cosmetic industry. We offer a wide range of cosmetic ingredients for skin and hair care products which are internationally sold to all major cosmetic manufacturers. Sederma is owned by UK company Croda, who is listed on the FTSE and has a GBP3.7b market cap.

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Product : Covergirl® Lash Blast Mascara

LashBlast made CoverGirl America’s #1 mascara, beating out the top competitor for the first time in 20 years. Geka worked with P&G to create a new “moldtrusion” brush with a unique design that gave consumers volume without clumping. The industry breakthrough and global launch has lead to ongoing innovations, with a new product to be released.

Geka

About Geka;
GEKA is one of the world's leading manufacturers of brushes and applicators and of complete packaging systems for the cosmetics industry. We see ourselves as a development partner for the international industry. As a trendsetting company, we are able to offer our customers unique developments and non-exclusive packaging solutions. GEKA is an unlisted German company.

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Product : Crest White Strips®
As the Crest brand sought new innovations for its Whitestrips brand, their lead technician discovered Corium’s innovative “form fit, no slip, clean removal” technology.
The result? Crest Whitestrips Advanced Seal teeth-whitening product, which launched in early 2009 to rave reviews.
P&G continues to build on Corium’s innovation capabilities. The collaboration allows P&G to avoid a duplication of R&D effort while allowing both companies to build on each other’s capabilities.

Corium Group

About Corium;
Corium International, Inc. is a leader in applying advanced transdermal delivery systems and related technologies to address unmet medical needs. With a team that includes the innovators of many of the market-leading transdermal products, Corium combines great technologies with a strong track record of successfully designing, developing and producing therapeutic products. Corium is listed on the Nasdaq with a market cap of USD129m

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Product : Olay® ProX Advanced Cleansing System
P&G Beauty had a vision for a power, facial cleansing tool with a rotating head that would deliver both deep cleansing and gentle exfoliation. A highly collaborative partnership with Hayco helped deliver the product to market in just nine months, with it immediately becoming the #1 selling skin care product and helping increase overall sales for the Pro-X line of products.

Hayco

About Hayco;
Our goal is to continually improve customer service and provide greater vertically integrated solutions around our core competencies of household cleaning products, liquid delivery and electrical assembly

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Product : Febreze® Set & Refresh
P&G developed the technical requirements and the initial technology – a membrane that controlled release of fragrance into the air. Zobele created an innovative multi-layer design that allows the scented oil to continuously flow through the membrane, providing weeks and weeks of noticeable freshness. Together, the partners delivered Febreze Set & Refresh to market two years faster than initially projected, and successfully expanded globally in just 7 months.

Zobele Group

About Zobele;
Zobele Group primarily sells its products to blue chip fast-moving consumer goods (“FMCG”) companies, and the average length of its relationships with its key customers is 24 years. Zobele Group operates as a “one-stop-shop,” offering customers global solutions and services covering the entire value chain from product innovation and development to manufacturing and delivery.

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