Cost of sales to revenue (first 2 lines) = 77.8%
that’s higher than the previous year and far too high for a tech company, specially one not holding the goods.
that leaves 22.2% for overheads, team & any issues- big red flag here.
year previously cost of sales to revenue = 72%, which is also extremely high. They need to reign that in, they’re being punished due to the marketing to sales growth, question remains without the marketing budget, does it grow? This type of marketing isn’t sustainable
Hindsight- to make their 100% revenue it costs the business 77%, that’s before any other expenses are considered
Cost of sales to revenue (first 2 lines) = 77.8%that’s higher...
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