Amazing the narrative that CTT need to overspend on marketing to get growth. Growth was explosive before the increased marketing spend and would've continued at a good clip. They had IPO money to accelerate marketing during the busy end of year period. So they've now picked up new and regular customers and built for the future. Its all pretty positive IMO.
Needing to outspend on marketing to grow is true of many other companies but it isn't here, seeing how much Dean grew the business with minimal marketing beforehand .
Pick The Bottom, page-47
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