I agree people normally don't like changing their habits, switching from peer, Skype & Viber is a big challenge. But if ZipT app is performing at same or better level regarding calling quality AND offer at cheaper rates, that might change their habits.
For instance, Skype rate: India: 1.6c/min, ZipT: 0.8c/min. Surely half price will attract some users from Skype.
Picking bottoms, page-102
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