Check out their reviews - they just can't get enough new apps to try and get their rewards! But each friend they refer for the same app will give them extra rewads. The user needs to install and try the app before earning rewards. Looks like even whatsapp uses Ladooo as well. Once they try ZipT and know what it can do maybe they don't need Ladooo anymore because ZipT is free to use if they tell the other end to instal it as well. The idea is to build a large subsciption base initially so that the organic growth can be quick afterwards.
Picking bottoms, page-16
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