Picking The Top, page-100

I'm just conscious of the potential consolidation of the IF market in 2 years time..
Everyone is trying to be "Clean and Green" and start pumping out supplies due to demand.
This occurred for Oil, and Milk a couple of years back and we are now in a "glut"... it may happen to IF too...

Agree on the strong brand. I'll tuck that advantage under the "Competitive advantage" .
Most cookie-cutter IF will disappear, the ones left will be those with competitive advantage / product differentiation