Picking The Top, page-405

The Tmall number jumps around a lot, it's not a simple, start at zero 1st of the month counter. Does anyone know how the number is actually calculated?

The store has only been in operation since March 2015, so it's still early days. JD store only opened Dec 2015, and action on all other smaller platforms. It's a complex web and almost impossible to tell how sales are going accurately. All channels seem to be growing around 100% YOY at the moment.