'Hardman – get off the HALAL boat, 1.3billion Chinese, 1.2...

'Hardman – get off the HALAL boat, 1.3billion Chinese, 1.2 billion Indians, 2 billion Christians and another 4 billion non Muslims couldn’t give a fig about Halal.'

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if no-one 'gives a fig' (unclear whether you mean a halal fig or not), where do the $USD580 billion in annual halal product sales come from?. if you are right the one guy you left off your list must be a big eater with a lot of cash.

note in particular that halal also applies to cosmetic products. this is where the cau/dr fatil connection must come in to play.

Marketing of Halal Products: The Way Forward Last Updated: Mar 05, 2008, 19:42

By Dr. Saad Al-Harran & Patrick Low, Universiti Brunei Darussalam
Mar 03, 2008, 15:04

Today, Islam is the fastest growing religion on earth, both by birth and adoption, with the Muslim population estimated to reach 2 billion by 2010. With the global Halal market estimated to be worth US$580 billion a year and the Halal food industry pegged to grow at a rate of 7% annually (Asia Inc, July/August 2007), businesses should indeed be tapping at this growing market segment.

Halal’s burgeoning popularity can be linked to religious fervour; and beliefs that it’s cleaner, healthier and tastier (Burgmann, 2007). Halal logo has now become a symbol of quality and religious compliance and this makes it sound as the new green. Then again, some argue it is driven by consumers’ urge to follow ritual or their desire for acceptance, while others see it as part and parcel of another rising global trend.

Another reason for the tremendous acceptance of Halal within the global population is the process of assimilation. Foreign foods in some countries as in Europe have become assimilated and local tastes are changing, encouraged by global tourism and reverse colonisation. Curry is now the number one take away meal in the United Kingdom and kebabs are a typical German staple (Evans, 2007).

Halal has also been subjected to different interpretations to include other non-food segments. Most broadly, it may also be applied to cosmetics and pharmaceuticals, hygiene products and nutritional supplements, travel, art, music and books; even marriage and finance (Burgmann, 2007).