Perhaps it's time to consider officially rebranding Zantrene as CS1?
Pros:
- High name recognition amongst the target audience.
- Australian trademark is available (https://search.ipaustralia.gov.au/trademarks/search/quick/result?q=cs1), haven't looked in other countries.
- Saves 5 characters each use.
Cons:
- Doesn't quite roll off the tongue as easily.
- Doesn't sound as fancy, may reduce eventual buyout price as a result.
Pillar 1 - FTO (new thread), page-1474
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