To be honest, I don't think they'll ever get to pillar 3.
If pillar 1 and 2 are extremely successful, I'd imagine a big company (e.g. Tripadvisor) would take over and integrate pillars 1 and 2 into their eco-system and help monetise their existing base
To be honest, I don't think they'll ever get to pillar 3. If...
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