I'm not sure why you have chosen to take this particular analogy as even remotely relevant. It may be that you wish to cross promote?
I would be amiss to not at least offer you the benefit of the doubt, in that you simply jest.
The conversion of ppm to % is fairly straight forward, but there are many online references for the calculation.
Once you have made them, you'll clearly see that there is simply no comparison.
Enough said on that I think.
The point I was making today is that the act of self promotion is quite normal and acceptable behaviour for a junior mining company and let's face it, they have something to crow about! They stumbled on this find and good luck to them.
It is common to see companies castigated for NOT promoting themselves.
There is no deception here, just publicity.
They have the intersections and they're sharing it with the world.
Can't see any harm in that.
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