How about they start properly spruiking it when they can actually demonstrate they're in possession of something proven to be worthwhile NOT potentially worthwhile?
It's desperation. Akin to when they were cold calling to get investors to participate in the SPP. We all saw and STILL can see how that played out, can't we?
Produce exceptional results and the marketing will take care of itself.
Like I said, utter desperation!
All imo.
