Thanks to @jklotto for the link to the AGM, which did answer some of my above questions - about getting KOL's on side, and the role that Sonic will have in promoting the test . Of concern is that Sonic has only 10% of the market (though if doctors were keen on the test, I suppose they would send patients to a Sonic lab if possible). Also concerning was the vague reference to "competitors". Did he mean the already used fifty year old tests, or are there companies like Proteomics with biomarker based tests ready to launch?
Thanks to @jklotto for the link to the AGM, which did answer...
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