I was clearly referring to “half year profit” which is earnings...

I was clearly referring to “half year profit” which is earnings related cash profit from a company’s operations and specifically referencing gross profit or EBITDA and not “net profit” which is something else entirely as referenced in one of my earlier posts.

EBITDA is the cash profit from a company’s operations.

Whomever thought your analysis was “great” clearly does not know what cash profit represents and what net profit after tax represents and just groupthink’s along with you.

You should remove your post as it is clearly misleading and mixing up two different measures of accounting profit, one with tax and one without tax included.