Netflix publishes games, and WB already creates games. AI is pretty far away for game creation. it's a tool right now. If anything content creators are needed more to optimise or stand out from the slop it generates. AI does not have a good rep for art/generation. It's amazing for code specifically.
As for tik tok I'm pretty sure the average time consuming social media is pretty flat over the last decade. Averaging 2.4 hours or something a day. This would show tik tok is mainly competitive against other social media platforms.
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