please explain, page-3

Thanks mate, cause i'm a simple Rabbit, it was more of a generic question meaning

i didn't think the sum of the parts were as big as the loan,

That's what i couldn't work out, take out the good will for a Brand and the value plummets.

i'm a holder, bought in at 41 cents just for a punt, figured if three people wanted it, they knew more than me.

Cheers.