As I recall, Bongo is not owned directly by Comquest, it is owned by a subsidiary and I presume this was done to protect the parent should Bongo fail. This is smart thinking.
As I understand it, Bongo is not one of CQU's main ideas, it is an ancilliary one. I support that, had Bongo worked out great and CQU would take credit; if it didn't and this appears to be the case, CQU does not take a loss other than some costs. I am reminded that the arrogant Paris was late for the launch of Bongo. I hope CQU was smart enough to include a time clause inthe contract. However having corresponded briefly with their legal person, I am not impressed by their legal acumen.
Bottom line is that had Bongo worked, good for CQU. If it didn't not negative for CQU. This is good thinking by the the Board.
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