Plenty Business Growth

WHAT’S your delivery deal-breaker? Says Frank Chung journalist.

He suggests more than two-thirds of customers would stop using a food delivery service if the fee exceeded $3, while three-quarters would baulk at anything over $5.

Currently, the average fee across the likes of Menulog, UberEats, Deliveroo and Foodora stands at around $3, meaning they are limiting their market to just 30 per cent of users.
He predicts they would double sales in three years’ time — growing from $740 million this financial year to account for more than half of the online delivery market — he highlighted a number of “structural factors” putting a natural cap on their growth.

That’s partly because online delivery makes up just 10 per cent of total takeaway, and partly because they lack control of the value chain — aggregators (apps) control the order, but have no control over
the actual delivery or the quality of the product.

So can GSW gain a bigger share of business I wonder, dear readers?