pls expain the alan jones link, page-2

Businesses market themselves using elements of community and social responsibility. They expect an improvement in profits as a result of being involved in activities showing their good community spirit and social responsibility.
Companies like IGA supermarkets have a “where the community benefits” program.
Other companies pledge a percentage of profits to causes such as breast cancer research or surf life saving, and ask for consumer support.
Companies now align themselves with social programs and community integrity. They play on this and draw the consumer in, intimating things like support us and we will support you.

What is happening now on the Alan Jones program is the other side of the coin in action.
The community is saying .. support him and we will not support you.
Nothing wrong with this at all. It is just an offshoot of the game that business wanted to play.
I think this is an excellent democratic community reaction